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  • Create your very own show-stopping look with our best-selling eyeliner and mascara.
    Regular price $13.50
    Regular price $45.00 Sale price $13.50
  • Elevate your eye look with our Instant Lash™ Vegan False Lashes. Designed with comfort in mind, our innovative clear band & Weightless Volume Technology™ makes our lashes easy to apply and wear all day, whether you have natural lashes or not!Instant Lash™ Waterproof Eyelash...
    Regular price $8.40
    Regular price $28.00 Sale price $8.40
  • Get instantly lifted + curled lashes with our broad-curve eyelash curler, designed to fit any eye shape and curl every lash without pinching.
    Regular price $7.20
    Regular price $24.00 Sale price $7.20
  • Our waterproof, latex-free eyelash glue keeps lashes in place for up to 24 hours, and features a paddle applicator for precise, mess-free application while remaining non-irritating and safe for sensitive eyes.
    Regular price $4.80
    Regular price $16.00 Sale price $4.80
  • Customize + save when you DOUBLE-UP on our best-selling, award-winning mascara! Instantly create the look of lash extensions that won't clump, flake, or smudge. Now in 8 shades — including 3 NEW colors matched to your eye color.
    Regular price $14.04
    Regular price $46.80 Sale price $14.04
  • Apply our peptide-powered serum to eyelashes to achieve longer- and fuller-looking lashes in 8 weeks, or apply to eyebrows to hydrate and condition for fuller, healthier-looking brows over time. This formula is gentle, ophthalmologist-tested to be safe for sensitive eyes, and full of proven...
    Regular price $16.80
    Regular price $56.00 Sale price $16.80
  • Instantly create the look of lash extensions with this award-winning, best-selling tubing mascara that won't clump, flake, or smudge. Now in 8 shades — including 3 NEW colors matched to your eye color. Best Vegan Tubing Mascara — Who What Wear. Explore volume vs...
    Regular price $7.80
    Regular price $26.00 Sale price $7.80
  • The best mascara set you'll ever score. Achieve lash extension-length with the award-winning Liquid Lash™ Extensions Mascara as well as faux-lash fullness with our game-changing Liquid Lash™ Volumizer Mascara. Both made from lash-loving ingredients to promote lash growth, this one-two-punch delivers all the length...
    Regular price $14.04
    Regular price $46.80 Sale price $14.04
  • Instantly create the look of faux lashes with our peptide-packed, lash-loving volumizing mascara.Learn more about our entire expert lash line to get your best lashes ever. Explore the collection HERE.
    Regular price $7.80
    Regular price $26.00 Sale price $7.80
  • Get fuller-looking lashes with our peptide-packed, lash-loving mascara that evenly coats lashes for bold volume without clumping, flaking or smudging.
    Regular price $14.82
    Regular price $49.40 Sale price $14.82

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