For a crease-proof eye look that stays put! This duo features Eye Lift 360° Waterproof Eyeshadow Primer to create a smooth, hydrated base that extends wear for up to 24 hours and Focus Eyeshadow Palette for rich, buildable color that layers seamlessly on top....

Meet your new brow routine: precision, definition, and a sculpted finish. Infinity Waterproof™ Eyebrow Liner defines brows with precise, hair-like strokes while Instant Brow Fix™ Shaping Eyebrow Gel sets everything into place with a flexible, medium hold and natural shape. Finish with Brilliant Eye...

Line, define, and let your lips do the talking. Use shade Kackie (Mocha) to trace the edges of your lips for soft, natural definition that makes your lip color look intentional. Layer Ilene (Natural Rose) through the center for a subtle flush of pink...

Perfect your level of luminosity with ease using our ultra-soft, tapered highlighter brush. 100% vegan, cruelty-free + PETA approved.

Create your very own show-stopping look with our best-selling eyeliner and mascara.

Inspired by day-to-night moments, the Effortless Smoky Eye trio features three Brilliant Eye Brightener shades: Callie (Greige Taupe Shimmer), Hoda (Slate Grey Matte), and Mila (Slate Grey Metallic). Each shade layers effortlessly to take you from coffee to cocktails in just one swipe.

Line and prime lips with EmpowerMatte™ to create a smooth, defined base, then layer on EmpowerGloss™ for customizable, high-shine impact. EmpowerMatte™ delivers bold, opaque color, while EmpowerGloss™ adds nourishing hydration and a glossy shine. Together, this power pair creates defined, lightweight control with lips...

Meet the Empowered Mom Trio, a customizable lip lineup made to define, hydrate, and shine. Wear each product on its own or layer them together to create your perfect lip look depending on your mood! EmpowerMatte™ Precision Lipstick Crayon lines, defines, and fills lips...

Buy any three EmpowerGloss™ shades for juicy-looking shine and nourishing care, and receive 1 free lip liner to sculpt and define! This set delivers smooth, glossy lips with serum-powered hydration and a lightweight, non-sticky finish!

Indulge your lips with a burst of ultra-glossy hydration, enriched with nourishing ingredients that provide 24 hours of moisture, leaving them feeling soft and glossy.

With the EmpowerMatte™ Precision Lipstick Duo, you can double up on your signature shade or try something bold and new. Select a darker shade to line and fill your lips, then a lighter shade to apply to the center for fuller-looking lips. Creamy, long-wearing,...

Line, define, and fill in one step. Semi-Permanent Micropigments™ lock in this lip crayon for bold, long-lasting, velvet matte color.

Meet your new go-to for effortless, all-in-one lip perfection. This 2-in-1 shiny satin cream lipstick + lip liner delivers rich, smoothing color with a feather-free, satin finish. Infused with emollients, it glides on effortlessly, wrapping lips in a satin texture and ultra-rich feel for...

Our age-defying talc-free eye primer works 360° around your eyes to create the perfect hydrated, crease-proof, color-boosting canvas to grip eyeshadow, prolonging wear time and allowing for flawless blending. Use under the eyes to prep for concealer and smooth fine lines + skin texture...

Built to take the guesswork out of your eye makeup routine, the Eyeshadow Made Easy set features your choice of Focus Eyeshadow Palette (Warm Neutrals or Cool Neutrals) with three perfectly paired brushes: the Instant Blend Lid Eyeshadow Brush, Instant Blend Crease Eyeshadow Brush,...